Authors are always on the hunt to find more readers, but to do so, we sometimes have to look beyond the end of our own nose and expand our horizon. While there are many ways to discover those elusive readers who've just been waiting to read your book, one of the most important aspects of being an indie author is to think global. Ebooks enable us to reach people from all over the world, so we need to make sure that we're ready for those international readers.

First of all, “international” is relative. For me as a Scottish author, it means every country besides the UK. For an author in Australia, it will be every country and continent except for Australia.

Your aim as an author should be to target all readers, no matter where they are. It may seem harder to reach audiences who aren’t in your own country, but with a few simple methods, you’ll be able to increase your international readership.

1. Use universal links

Universal links, you say, aren’t they just for people who’re wide? I only sell on Amazon, I don’t need them.
As someone living in the UK, this attitude is a particular pet peeve of mine. Many authors only post Amazon.com links when they recommend their books. When I follow that link, I can’t just click the ‘buy’ button to get the book. When I’m at my laptop, it’s fairly easy, there’s a redirect option and the the Amazon UK page is just one more click away. If I’m using my phone, however, it’s an entirely different matter. The only way I can then get your book is change the URL from amazon.com/yourbook to amazon.co.uk/yourbook or open the Amazon app (or open Amazon.co.uk in a new tab) to search for your book. Both of that uses time. If I wasn’t quite sure whether I’d like your book or not, I might not go through all that effort and forget about it.